Thanks for the comment Mark.

So with SEO, typically building the site is the first step, especially if you’re in a high competition industry.

The structure of your site and your on-page optimisation is a critical first step. On-page will help your site to appear on relevant search terms and ensure that it’s not just the home page ranking for everything (you don’t want that). This step is often missed or implemented poorly by web developers who ignore SEO.

With brand new sites you can appear anywhere from page 2 through to page 12 in Google and then hopefully move up over time. If you’re targeting local suburbs then you might be able to get away with on-page only but don’t expect to rank for a national term like “Plumbers Sydney” with that alone.

Ongoing SEO actually helps improve your rankings faster with areas like link building, which increase authority, and content that improves the amount of traffic your site receives. The better your on-page and the stronger your site is with content / links means the greater chance you have to perform or more competitive search terms and gain more organic traffic / leads / sales.

Thanks Kane. I’ve sent you an email to touch base.