PixelRush

6 Lead Generation Mistakes Local Businesses Make (and How to Fix Them Easily)

Byron Trzeciak — Sun, 09 Jan 2022 23:35:15 +0000

“If you build it, they will come”. Right? Many businesses start out like this… Imagine you’re stuffing your face with Christmas turkey over the holiday period and suddenly, you come up with a brilliant idea: You’re going to start your amazing plumbing service in the new year. So you got a pretty logo created, put... Read more »

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The Ultimate Google Ads Quality Score Guide: Get 10/10 Quality Scores & Half Your Ad Spend — Fast

Byron Trzeciak — Wed, 06 Oct 2021 01:28:01 +0000

It’s already 4 in the morning and you’re still on your puter… You just pulled an all-nighter tweaking your ad copy and landing pages. Having already downed your 5th caffeine bomb, you’re “riding the black dragon” at this point. You refresh the page for the nth time. When your Quality Score appeared on the screen,... Read more »

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7 Game-changing Lessons I Learned From Optimising 400+ Google Ads Landing Pages

Byron Trzeciak — Fri, 16 Jul 2021 02:23:35 +0000

When it comes to Google Ads, you might find yourself focusing on things like your Click Through Rate, Cost Per Click (CPC), Cost Per Lead (CPL) or simply whether your ad is appearing higher than your competitors (admit it, you know you’re looking!). While those metrics can be important, they are only 50% of the... Read more »

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Google Ads: Standard Shopping vs Smart Shopping – Which Is Better?

Byron Trzeciak — Sat, 02 Jan 2021 14:56:00 +0000

The short answer? Neither. Both can be highly effective (but I do have a preference and I will explain why below). Over the years, my personal opinion is that Google has become far more hungry for clicks. More clicks = more money in the eyes of Google. They’ve constantly been making recommendations that let the... Read more »

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6 Reasons Facebook Ads Fail (And How to Avoid Them)

Byron Trzeciak — Fri, 04 Dec 2020 04:04:02 +0000

Social media channels such as Facebook are staples in most successful digital marketing strategies. However, when creating Facebook ad campaigns, there are a handful of common mistakes business owners make that can limit their effectiveness. The good news is that you can learn from others’ missteps to prevent yourself from repeating them. Whether you’re a... Read more »

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How to Use Portfolio Bid Strategies in Google Ads (And Why You Should)

Byron Trzeciak — Wed, 18 Nov 2020 06:25:07 +0000

Pay-Per-Click (PPC) advertising is super lucrative. There are literally billions of (admittedly US) dollars poured into the various ad campaigns across a number of popular networks. One of the premiere solutions in this field is Google Ads. However, using it in a scattershot way isn’t going to land you the revenue you desire. A better... Read more »

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How SEO and PPC Can Work Together for Your Business

Byron Trzeciak — Wed, 14 Oct 2020 04:16:42 +0000

If you’re building an online presence, you’ve probably heard a lot about Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising. While both strategies are valuable, if you haven’t been using them to their full potential, you could be sacrificing leads, profits, and better Search Engine Results Page (SERP) rankings. If you’ve been utilizing... Read more »

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Everything You Need to Know About Facebook’s Power 5

Byron Trzeciak — Sun, 04 Oct 2020 23:53:37 +0000

Marketing on Facebook can demand a lot of time, money, and effort. Even after you’ve launched a campaign, there’s seemingly endless tinkering involved to ensure that it reaches your target audience and gets them to convert. This can feel like a lot of trial and error, often with mixed results. Fortunately, Facebook provides guidelines that... Read more »

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4 Tips for Running Better Shopping Campaigns by Optimising Your Google Product Feed

Byron Trzeciak — Wed, 02 Sep 2020 11:18:15 +0000

Usually, visitors reach your online store by clicking on one of your links within the Search Engine Results Pages (SERPs). Once they’re in, they can decide what products to look for and if they want to make a purchase or not. That whole process is part of the customer journey and it’s something that you... Read more »

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5 Ways You Can Apply Conversion Rate Optimization (CRO) to Your Google Ads

Byron Trzeciak — Tue, 18 Aug 2020 11:57:01 +0000

Paid ads are some of the most powerful tools at your disposal to drive traffic to your website and increase sales. The problem is, ads cost money, and if your conversion rate isn’t that good, you’ll end up losing a lot more cash than you earn. However, even if you strike gold with Google Ads,... Read more »

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